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Alice Underwood, 06/19/2026 09:46 AM
Minor update
Brand guidelines¶
- Tone of voice: clear, friendly, concrete. No jargon without an explanation.
- Colors and typography are defined in the design tokens.
- Every campaign has a brief, an owner and a result report.
- Update 2026-06-19: Updated the description with the final acceptance criteria.
Updated by Alice Underwood 5 months ago · 3 revisions
