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Brand guidelines

  • Tone of voice: clear, friendly, concrete. No jargon without an explanation.
  • Colors and typography are defined in the design tokens.
  • Every campaign has a brief, an owner and a result report.
  • Update 2026-06-19: Updated the description with the final acceptance criteria.
  • Update 2026-07-22: Tested locally and on staging, all green.

Updated by Ethan Costa 4 months ago · 3 revisions