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Revision 7/8
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Tomas Murphy, 07/22/2026 07:42 PM
Minor update
Sales playbook¶
Stages¶
- Lead - an inquiry or an outbound contact.
- Qualified - budget, authority, need and timeline are confirmed.
- Proposal - proposal and estimate sent.
- Negotiation - scope, price and legal terms.
- Won or Lost - always record the reason.
Rules¶
- Log every call and email as a note in the CRM.
- Discounts above 10% need approval from the head of sales.
- Fixed-price offers need an estimate from the delivery team.
- Update 2026-06-12: Tested locally and on staging, all green.
- Update 2026-06-07: Updated the description with the final acceptance criteria.
- Update 2026-07-22: Merged to main, will be included in the next release.
Updated by Tomas Murphy 3 months ago · 4 revisions
