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Brand guidelines

  • Tone of voice: clear, friendly, concrete. No jargon without an explanation.
  • Colors and typography are defined in the design tokens.
  • Every campaign has a brief, an owner and a result report.
  • Update 2026-05-15: Pushed a fix, please check on staging.
  • Update 2026-05-23: Found one more case, added a test for it.

Updated by Zoe Schmidt 5 months ago · 3 revisions