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Sales playbook » History » Version 1

Emily Underwood, 10/15/2026 07:42 PM
Initial version

1 1 Emily Underwood
h1. Sales playbook
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h2. Stages
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# *Lead* - an inquiry or an outbound contact.
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# *Qualified* - budget, authority, need and timeline are confirmed.
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# *Proposal* - proposal and estimate sent.
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# *Negotiation* - scope, price and legal terms.
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# *Won* or *Lost* - always record the reason.
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h2. Rules
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* Log every call and email as a note in the CRM.
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* Discounts above 10% need approval from the head of sales.
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* Fixed-price offers need an estimate from the delivery team.